Follow your passion, and success will follow you

Naturally Free


Naturally Free creates organic, natural, allergy-friendly products suitable for all ages, hair (Curly, Wavy, Straight) and skin types (Dry, Sensitive, Oily). Feel and look your best without harsh chemicals and allergens that contribute to eczema, acne, rosacea, contact dermatitis and other related skin problems.

Founder and CEO Jess Ok, MPH (Masters in Public Health) started the hair and skin care line based in the USA, while in college due to personal experiences with allergies and eczema. Many popular personal care brands readily available in stores contained at least coconut, palm (cross reactivity to coconuts), shea or argan, major allergens, even if the product claimed to be hypoallergenic. Through trial and error, over time becoming an expert label reader, she started formulating products that would not contain these common allergens.

Jess believes that avoiding allergens is not only important by what you eat, but also what you apply on your skin. Naturally Free products have become a hit among those looking for allergy friendly products and in natural, ingredient conscious consumers. Products Naturally Free offers consists of moisture rich body cleansers, hair moisturizers and stylers raved by many.

Naturally Free also has a mobile food app, released to the Apple and Android app stores and is available worldwide for phone and tablet devices. The app allows you to search top natural, allergy friendly food brands, their products based on your nutritional preferences and allergens. You can also shop our hair and skin care products on the app.

Want to sell our products in your brick and mortar or online stores? For Wholesale Orders, please fill out this form!

We are committed to product quality and excellence.

— The Naturally Free Team