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Our Story

Naturally Free creates organic, natural, allergy-friendly products suitable for all ages, hair (Curly, Wavy, Straight) and skin types (Dry, Sensitive, Oily). Feel and look your best without harsh chemicals and allergens that contribute to eczema, acne, rosacea, contact dermatitis and other related skin problems. Free of the top 8 allergens and more, you won’t find tree nuts, shea, coconut, palm, soy, wheat, gluten, sesame, egg, or shellfish in the ingredient lists. Also hypoallergenic and vegan, products are packaged in eco-friendly and aluminum free, reusable glass containers to protect the shelf life of the ingredients.
Founder and CEO Jess Ok, MPH (Masters in Public Health) started the hair and skin care line based in the USA, while in college due to personal experiences with allergies and eczema. Many of the popular personal care brands contained at least coconut, palm (cross reactivity to coconuts), shea or argan, even if they claimed to be hypoallergenic. Through trial and error, over time becoming an expert label reader, she started formulating products that would not contain these common allergens. She believes that avoiding allergens is not only important by what you eat, but also what you apply on your skin. Naturally Free products have become a hit among those looking for allergy friendly products and in natural, ingredient conscious consumers. Products Naturally Free offers consists of moisture rich body cleansers, hair moisturizers and stylers raved by many.
Naturally Free also has a mobile food app, released to the Apple store and is available worldwide for IOS IPhone and IPad devices. The app allows you to search popular allergy friendly brands and their food products based on your nutritional preferences and allergens. You can also shop our hair and skin care products on the app.



Allergy Approved Brand Award - August 15, 2018
★ ★ ★ ★ ★
"Your products are amazing! I've been using it for a week now and a little goes a long way. My curls feel smoother and are bouncier. The shine it gives make my curls defined. I love it and will be purchasing full sizes soon. Thank you!"
★ ★ ★ ★ ★
"I love how soft and smooth the hair and body soufflé makes my skin & the oil is perfect for keeping my natural hair moisturized while in protective styles! I would highly recommend trying this brand if you are looking for great moisturizing products on a budget. And the best part is it’s made with ALL natural ingredients Thanks again!"
★ ★ ★ ★ ★
"The "hair and body souffle" was very moisturizing on my hair and body. It was not too greasy, yet not too oily. The product gave my hair shine and sealed my ends. I used the hair and body butter on my skin and it gave me all day moisture."
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